Wordpress has become much more than a blog platform. It's a flexible and free launchpad for all kinds of websites, media plays and online communities. This intensive half-day workshop will give agents, brokers, tech vendors or anyone looking for a better Web Site or content management solution the knowledge they need to act.

8:30am - 9:10 am
Waaaaay Beyond the Blog:
Kickass Theme Development

• Chris Pearson, Founder, Pearsonified & DIYThemes.com, @pearsonified
• Peter Ricci, Co-Founder, AgentPoint, @peter_ricci

9:15am - 9:40am
Plug Ins You Must Have to Rock a Real Estate Web Site

• Reggie Nicolay, Director of Social Media for Realtors Property Resource, @ReggieRPR

9:45am - 10:10am
Listings Liberation - How to Display Listings on Your Wordpress Site For Maximum SEO Value

• Justin LaJoie, CEO, Diverse Solutions, @jlajoie

10:15am - 10:40am
Using WordPress As Your Online Hub

• Chad Parizman, Director, Emerging Ventures at Scripps Networks Interactive, @cparizman

10:45am - 11:30am
Going Beyond the Blog - Advanced WordPress Installations

• Todd Carpenter, Manager of Social Media, National Association of REALTORS®, @tcar
• Niall Kennedy,Web Technologist, VideoPress, @niall

11:35am - 12:00pm
Future of Wordpress

• Jane Wells, UX Lead, WordPress & Automattic, @janeforshort

A full day of digital marketing mojo where you'll learn how to market like a Rock Star. From blogging to ad networks, you'll get what you need to keep your competition behind you.

Moderated by: Kris Berg, Broker/Owner, San Diego Castles Realty, @KrisBerg

8:30 a.m. - 9:10 a.m.
Designing Great Experiences - UI, UX and Design

• Kevin Hoffman, User Experience Director, HappyCog, @happycog

9:15 a.m. - 9:55 a.m.
Email: Your Forgotten Friend. Marketing Tips & Tricks for the Medium That Still Matters

• Matt Goyer, Director of Online Marketing, Redfin, @redfin
• Steve O'Neill, Director, Consumer Engagement, Move.com

10:00 a.m. - 10:30 a.m.
Keynote Address

• Jessie Stricchiola, Founder, Alchemist Media, Inc., @ltstricchi

10:35 a.m. - 11:15 a.m.
Facebook: Bigger than Google? How to Leverage Pages and the Facebook Ad Platform to Drive Business

• Dale Chumbley, Realtor with Prudential NW Properties, @DaleChumbley
• Drew Burks, Broker, Web Real Estate Tools
• Nicole Nicolay, Founder & CCO, Agent Evolution, @nik_nik

11:20 a.m. - 12:00 p.m.
App, WAP or Trap? How to Play the Mobile Opportunity Right Without Wasting Money

• Devesh Khare, VP, Marketing / Co-founder, Aumnia, Inc.
• Tony Romeo, CEO, KWKLY

Sponsored by:

Moderated by: Wendy Forsythe, VP of Network Services, Better Homes & Gardens Real Estate @BHGRE_Wendy

8:30 a.m. - 9:15 a.m.
Conversion, Conversion, Conversion: How to Set Up a Lean, Mean Lead Management Machine in Your Company

• Aman Daro, Vice President of Integrated Marketing, McGuire Real Estate @aman_daro
• Jason Lopez, Director of Interactive Marketing, Century21 Award @jaylopez
• Galen Ward, Co-Founder & CEO, Estately Inc. @galenward

9:20 a.m. - 10:05 a.m.
Think Before you Tweet: How to Create a Social Media Strategy (And Avoid a Social Media Mess)

• Alex Chang, CEO, Roost @AlexChangSF
• Rainy Hake, Vice President of Corporate Affairs Marketing, Technology, Training, Strategy, Alain Pinel Realtors @rainyhake
• Michael McClure, CEO, Professional One Realtors @ProfessionalOne

10:10 a.m. - 10:55 a.m.
Online Broker/Offline Broker Partnerships: How Cooperation is Driving Profits For Early Innovators

• Adam Wiener, Director, Partner Programs, Redfin @adamredfin
• Guy Wolcott, CEO, Sawbuck Realty @sawbuck

11:00 a.m. - 11:45 a.m.
Ten Things Every Broker Must Know - And Act On - To Build Their Brand Online

• Garron Selliken, Founder, HomeQuest & M Realty LLC, IDX Blogger @garrons
• John Skrabec, Broker/Owner, LiveUrbanDenver.com @JohnSkrabec
• Krisstina Wise, Broker, The Good LIfe Team @GoodLifeTeam

11:50 a.m. - 12:25 p.m.
How to Own Your Technology Future: Brokers Who Have Escaped Vendor Hell and Taken Control of Their Digital Destiny Tell You How To Do The Same

• Jonathan Kauffmann, Principal Broker, Nest Realty
• Steve deGuzman, Founder/CEO/Broker-In-Charge, rehava.com Real Estate Store, @rehava
• Joseph Rand, Managing Partner, Better Homes and Gardens Rand Realty, @josephrand
• Mike Zagaris, CEO, PMZ Real Estate, @PMZRealEstate

ConnectTech will give CTOs, developers, entrepreneurs and product managers an opportunity to explore innovation in a program tailored to geeks, not marketers.

Moderated by: Dan Woolley, Co-Founder, W&R; Studios @danwooley

8:30 a.m. - 9:10 a.m.
HTML5 Is Coming, Are You Ready?

• Sasha Aickin, Engineering Manager, Search Team, Redfin @redfin
• Josh Sharfman, CTO, California Association of REALTORS® @CAREALTORS
• Tantek Çelik , Co-founder, GMPG & microformats.org

Presented by:

Psssst, we are the best kept secret in the Real Estate industry! We take over 5 million inbound calls a year from consumers who are in the moving process; we’ve most likely provided services to YOUR homebuyers. Who are we? What do we do? AND why should we matter to you? We are Allconnect and we have just launched a Free Realtor program that brands the Realtor every time a consumer connects their TV, Internet, Home Phone, Home Security, Gas, Electric, Waste and Water. Want to connect your consumers while enhancing your brand? We’ll give you “One less thing to worry about!”

Presented by:

What’s hot now! Learn how leading real estate companies are expanding their reach while delivering unique customer experiences – beautifully and dynamically.

Presented by:

Want to increase market share? You can! Learn how to get the most out of your agents now.

Speaker:

Ben Kinney, Keller Williams

Presented by:

Psssst, we are the best kept secret in the Real Estate industry! We take over 5 million inbound calls a year from consumers who are in the moving process; we’ve most likely provided services to YOUR homebuyers. Who are we? What do we do? AND why should we matter to you? We are Allconnect and we have just launched a Free Realtor program that brands the Realtor every time a consumer connects their TV, Internet, Home Phone, Home Security, Gas, Electric, Waste and Water. Want to connect your consumers while enhancing your brand? We’ll give you “One less thing to worry about!”

Presented by:

What’s hot now! Learn how leading real estate companies are expanding their reach while delivering unique customer experiences – beautifully and dynamically.

Presented by:

What does it take to increase market share? Learn from forward-thinking brokers who are using the Internet to get ahead.

Moderator: Bob Bill, VP, General Manager of Broker Services, Market Leader, Inc.

Panelists:

Ben Kinney, Keller Williams

Jeff Lobb, EXIT Realty

Jim Browning, Realty Executives Mainstream

Presented by:

Psssst, we are the best kept secret in the Real Estate industry! We take over 5 million inbound calls a year from consumers who are in the moving process; we’ve most likely provided services to YOUR homebuyers. Who are we? What do we do? AND why should we matter to you? We are Allconnect and we have just launched a Free Realtor program that brands the Realtor every time a consumer connects their TV, Internet, Home Phone, Home Security, Gas, Electric, Waste and Water. Want to connect your consumers while enhancing your brand? We’ll give you “One less thing to worry about!”

Presented by:

What’s hot now! Learn how leading real estate companies are expanding their reach while delivering unique customer experiences – beautifully and dynamically.

Presented by:

A panel discussion featuring innovative franchises who are profiting from a new business model for lead generation.

Moderator: Bob Bill, VP, General Manager of Broker Services, Market Leader, Inc.

Panelists:

Pam O’Connor, President and Chief Executive Officer, Leading Real Estate Companies of the World

Cary Sylvester, Executive Director of Technology, Keller Williams

Glenn Melton, the CEO of Realty Executives

Wrap up the first day with free cocktails and time with colleagues and the industry elite at this informal gathering on the exhibit floor. Bring plenty of business cards and spend time socializing as you wind down or gear up for the night

Four of the brightest minds in online real estate search shed the politics, roll up their sleeves and work with a designer to create a new search interface at Connect.

Chat one on one with the industry leaders of technology and real estate, and get up close and personal with the best and brightest in the business!

Confirmed leaders include:

• Kris Berg, Broker, Owner San Diego Castles Realty
• Sherry Chris, CEO, Better Homes and Gardens Real Estate
• Gary Flake, Technical Fellow, Microsoft Corporation and Founder & Director, Microsoft Live Labs
  
• Pete Flint, Co-Founder, Trulia
  
• Bob Hale, CEO, Houston Association of REALTORS®
  
• Carter Maslan, Director of Product Management, Google
  
• Carter Murdoch, SVP; Realtor/Builder Relationship Manager, Strategic Business Alliances, Bank of America, N.A.
  
• Spencer Rascoff, COO, Zillow.com
  
• Bernice Ross, CEO, RealEstateCoach.com
  
• Errol Samuelson, President, Realtor.com
  
• Joel Singer, CEO, California Association of REALTORS®

The name says it all: Meet and connect with people from across the country and around the world who share your business interests. Network. Problem solve. Share. Each meetup will be "hosted" by an expert in your market segment to gently guide a discussion led by participants.

MEET UP: MLS Operators, Vendors and Staff

• Facilitated by: Marilyn Wilson, Partner WAV Group, @marilynwilson

MEET UP: Real Estate Tech Vendors

• Facilitated by: Greg Robertson, Partner, W&R; Studios, @gregrobertson

2:00 pm - 2:45 pm
The Standards Imperative: How to Create a Meaningful MLS Data Standard in 2010
The world of technology, data and media is changing fast while MLSs remain tangled in a world without true standards. Learn how we can fix that – this year.

• Michael Wurzer, CEO, FBS Data Systems, @mwurzer
• Robert Overman, CTO and Vice President of New Technology, LPS Real Estate Group, @roverman
• Travis Wright, Executive Director, RESO, National Association of REALTORS®, @REALTORS

2:00 pm - 2:45 pm
How the Local + Mobile + Social Convergence Will Rock Your Marketing World
Soon, your Website will no longer be your most important online touch point. Learn how to think beyond the homepage and engage people where they are.

• Phil Thomas diGiulio, Founder, WellcomeMat & PegShot @holaphil
• Stephen Hood, Co-Founder, Blockchalk, @blockchalk
• Darian Shirazi, Founder & CEO, Fwix @darian314

2:55 pm - 3:40 pm
How to Create Usable Web Experiences That Convert Visitors
Usable is sexy. Simple is luxurious. Learn how to create - and test - sites, landing pages and apps that turn browsers into business.

• Doug Breaker, VP of Product Development, HomeFinder.com, @dbreaker

3:50 pm - 4:35 pm
How to Buy Online Media and Not Lose Your Shirt
Online real estate advertising can be much more than banner ads and enhanced listings. Learn how to explore ad networks, mobile opportunities and more.

• Lucy Jacobs, GM and VP Sales, Adbrite, @LuciaJacobs
• Greg Sterling, Principal, Sterling Market Intelligence @gsterling

4:35 pm - 5:00 pm
How to Create Online Community That Sticks
Despite the social networking hype, most efforts to create online community fail. Understand what you must do to succeed before you jump in.

• Brad Andersohn, Director of Community, ActiveRain, @BradAndersohn
• Sarah Fields, Director of Social Media, PMZ Real Estate, @SarahFields
• Ryan Slack, CEO, GreenPearl.com, @greenpearl

The name says it all: Meet and connect with people from across the country and around the world who share your business interests. Network. Problem solve. Share. Each meetup will be "hosted" by an expert in your market segment to gently guide a discussion led by participants.

MEET UP: Agents

• Facilitated by: Shannon King, Co-Owner & Broker/Owner, Schoolhouse Realty & TriBella Realty

MEET UP: Broker/Owner

• Facilitated by: Marc Davison, Partner, 1000watt Consulting, @1000wattmarc

Toast to another successful day with cocktails courtesy of ConnectMyBuyer.com, powered by Allconnect. Bring plenty of business cards for networking with colleagues and the industry elite at this informal gathering on the exhibit floor. Enjoy beer, wine, and delicious appetizers!